ABOUT
Welcome to The Ones Before Us, a streetwear and collectible brand. Founded in the historic city of Detroit, we are inspired by the resilient spirit of our community and driven by the desire to make a positive impact on the world.
At T.O.B.U., we believe in the power of learning from those who have come before us. Our brand name symbolizes the wisdom and experiences of individuals who have faced struggles in their everyday lives. It is through their stories that we gain insight, empathy, and strength, allowing us to grow as individuals and uplift those around us.
Our collection features a range of streetwear garments that combine style, art, and storytelling. From graphic tees and hoodies to sneakers and jewelry, each piece is meticulously designed and crafted to reflect our brand's unique identity. We take pride in offering high-quality products that resonate with our customers and capture the essence of contemporary street fashion.
In addition to our streetwear offerings, we also specialize in collectible figurines. These intricately crafted pieces serve as tangible representations of the stories and journeys that shape our lives. From limited-edition releases to iconic characters, our figurines capture the imagination and provide collectors with an opportunity to embrace their passions.
One of our core values is giving back to the community. We are committed to supporting mental health initiatives across the United States. With every purchase you make, a percentage of the proceeds is donated to reputable mental health charities. By choosing The Ones Before Us, you not only express your personal style but also contribute to the well-being of individuals and communities in need.
We collaborate with athletes and influencers who share our vision for positive change. Together, we work to create initiatives that give back to their respective communities, empowering individuals and fostering a sense of unity. Through these collaborations, we strive to inspire others to make a difference in their own lives and communities.
Explore our website to discover our unique streetwear collection and collectible figurines. Join us in honoring the ones who came before us and leveraging their experiences to build a brighter future. Thank you for being a part of The Ones Before Us, where fashion meets storytelling.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™